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My Motivations


While profits is obviously one motivation, my fundamental motivation is and has been ethical outrage against a poorly appreciated economic injustice - inaccurate profit signals, which result in the underpayment for valuable services like child daycare and the overpayment for harmful products like beer and carbonated beverages.

My interest started when I was about 13 years old. My father, who was an assistant professor of medicine at Hopkins told me that people in education make less money than those in commercial enterprises. I could not understand why valuable services like education were relatively unprofitable, while silly people like Elvis Presley made so much money and bad things like soft drinks or liquor were profitable. I had a sense that something was wrong with our economic system, but did not understand what. As a result, my principle goal has been to correct the economic injustice due inaccurate profit signals, which create inefficient, unhealthy and dangerous distortions in the economy.

In medical school, while studying behavioral psychology, it appeared that different reinforcement schedules had different strengths, i.e. the ability to encourage and maintain behaviors. Later, this suspicion expanded to most, if not all, psychological phenomena, which may all have different strengths. For example, addictions drive the liquor industry, while variable ratio reinforcement schedules of the gaming industry. These psychological phenomena probably have higher strengths than the delayed gratification of the education industry. Later, I tried to integrate these concepts into welfare economics under the tutelage of Professor Tom Zak of the U.S. Naval Academy and mostly by Professor John Leonard of the American University of Nigeria.

To correct these problems, I did a great deal of research into intellectual property and subsequently invented PoliticalSheepdog.com through blunder. Then, I became convinced another source of inaccurate profit signals was also due to inadequate or bad laws or public policy. More recently, I have broadened the source of inaccurate profit signals to invisible phenomena like Global Roasting. These phenomena can come from any source like geology, finance, politics, international, etc., in addition to psychological phenomena and bad public policy. Another invisible phenomenon is the incentive structure, which can provide enormous rewards for those who enhance the private welfare, but not the public welfare. This imbalance can create a vicious cycle, which promotes the private welfare at the expense of the public welfare as occurred in the 2008 banking collapse.

My hope is that PoliticalSheepdog.com will reduce or eliminate alcoholism, drug addictions, crime, banking instability and many intractable and unknown problems. I also hope that PoliticalSheepdog.com can help prevent the extinction of humanity by Global Roasting. I hope to improve the accuracy of profit signals in order to make rapid and agile improvements in the public welfare, to make the public welfare as profitable as the private welfare, and to encourage entrepreneurs do more to improve the public welfare and the economy. To accomplish this goal, I have created a system of intellectual property in order to capture the most possible opportunities to provide long term health and financial savings to consumers and a market to ensure the adoption of those policies for the least costs.

In addition to the inaccurate profit signal, another one of my motivations is patriotism, because PolicalSheepdog.com is so versatile due to its intellectual property approach, that it could solve many of the most intransigent problems in the United States like global competitiveness. I am deeply concerned about what might happen to our country and humanity, if I fail to breath life into PoliticalSheepdog.com. As a result, I feel that it is my patriotic duty to continue to pursue PoliticalSheepdog.com despite dismal odds.

I would also like to improve capitalism in the same way that Dylan Ratigan or Elizabeth Warren would. The purpose of business should be to profit providing the best care for the consumer, instead of using psychology, legal means, etc. to victimize consumers.

I also come from a Scottish background and the Scots loath waste. As a result, the expression, “an ounce of prevention is worth a pound of cure” resonated with me during my public health training. I believe that PoliticalSheepdog.com could provide enormous public health benefits and save tens of thousands of lives through it efficiencies, if I could make the application of accurate profit signals to public health a reality. This would be my contribution to my profession, public health.

Sincerely yours,

James L. Gamble III, M.D., M.P.S., M.S.